Revolutionizing Online Sales with Scalable Solutions, CMI
OVERVIEW
CLIENT
CMI
SERVICES
- E-Commerce Development & Optimization
- Website Development
- Custom Software Development
- Digital Marketing & Automation
DELIVERABLES
- WooCommerce/Website Migration
- Custom Sales Dashboard Integrated with HubSpot CRM
- Automated Email & Retargeting Campaigns
- SKU Management System
Consolidated Manufacturing International (CMI) is a leading manufacturer in the swimming pool and spa industry, specializing in valves, pumps, and installation components. With decades of experience, they provide high-quality, durable products to pool professionals and retailers nationwide. As their business grew, CMI’s outdated e-commerce platform and manual sales processes became bottlenecks. They needed a modernized online store, an automated sales system, and better lead tracking to support scalability, efficiency, and revenue growth.
CHALLENGES
Outdated E-Commerce Platform
Slow site performance, frequent downtimes, and low conversions.
Manual Lead Tracking
Sales teams lacked automation, leading to missed follow-ups and lost opportunities.
Slow SKU Expansion
Product launches were delayed due to inefficient catalog management.
Time-Consuming Sales Operations
Order processing and customer interactions were manual and inefficient.
OUR APPROACH
With an established industry presence, CMI needed a scalable digital solution to streamline operations, enhance sales tracking, and increase online revenue. Consult NTA focused on developing an integrated e-commerce ecosystem that automated lead management, optimized sales operations, and improved the customer experience—resulting in a seamless, high-converting digital platform.
THE RESULT
Revenue Growth
$12M → $17M
in 12 months (+42%)
SKU Expansion Efficiency
Faster
Faster product launches, increasing revenue streams
Sales Productivity
50%
Less manual work with a custom CRM dashboard
Conversion Rate
28%
After UX and automation improvements
Lead Response Time
63%
Improvement, leading to higher deal closures