Launching a Signature Website for an Exclusive Matchmaker Brand
OVERVIEW
CLIENT
Matchmaker Michelle
SERVICES
- Visual Brand Strategy & Positioning
- Website Design & Development
DELIVERABLES
- Refined Visual Branding and Consistent Messaging
- Signature Website Showcasing Services, Events, and Personal Brand Story
- Simple Contact & Inquiry Forms for Service Interest
- Newsletter Signup Integrated with Subscriber Management
Matchmaker Michelle is a relationship strategist, dating coach, and exclusive community-builder based in Austin. She is known for elevating modern dating through intentional events, thoughtful matchmaking, and personalized coaching. Michelle has built a reputation for creating authentic, high-quality experiences that balance mystery, exclusivity, and accessibility.
Despite her strong presence and organic community momentum, her brand lacked a cohesive digital foundation to structure these services, communicate her value clearly, and support sustainable growth.
CHALLENGES
Unclear Brand Structure
While her audience admired her, there was no clear roadmap for how they could work with her or join her events.
Fragmented Digital Presence
Her services were spread across different tools, without a cohesive hub.
Lack of a Professional Website
Michelle did not have a modern, structured website to showcase her services and centralize client inquiries.
Time Consuming Inquiries
Manually responding to every question or event interest was eating up valuable time and limiting scale.
OUR APPROACH
Rather than treating this as a simple website launch, Consult NTA approached Michelle’s project as an opportunity to create a cohesive digital foundation for her brand. We first refined her positioning, balancing exclusivity with accessibility, so that her services felt intentional and structured without losing her personal touch.
Next, we designed and developed a signature website that organizes her matchmaking, coaching, and events in one clear, elevated experience. The new site features a polished brand aesthetic, a simplified inquiry form for interested clients, and an integrated newsletter subscription to keep her community engaged.
By centralizing her brand story, service pathways, and event information, the new website supports Michelle’s vision of delivering a high-end, human-centered dating experience while preserving her reputation for exclusivity.